You’ll Learn How To
* Identify your app’s unique value, target audience, and total message
* Understand the App Store’s dynamics and choose the right strategy to cut through clutter
* Set the right price for your app
* Get App Store and third-party reviewers to recommend your apps
* Write effective press releases for your apps and time your publicity for maximum effectiveness
* Blog about your app and get the attention of influential bloggers
* Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
* Use promotions and cross-marketing, just like professional marketers do
* Build an audience that will buy your next app, too!
About the Author
Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. Hughes is the author of 10 technology books and numerous trade press articles on technology and marketing topics.
He is the developer and lead instructor for Xcelme’s (www.xcelme.com) iPhone App Marketing, a course that has helped scores of developers learn how to market their iPhone/iPad apps the right way in a very competitive market.
Jeff is a frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, an iPhone development and news site. He has also consulted to a growing number of independent developers and small companies on how to launch and market their iPhone apps, offering marketing expertise and consulting services to help their apps gain maximum exposure. Hughes has a B.S. degree in marketing with a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.
* Identify your app’s unique value, target audience, and total message
* Understand the App Store’s dynamics and choose the right strategy to cut through clutter
* Set the right price for your app
* Get App Store and third-party reviewers to recommend your apps
* Write effective press releases for your apps and time your publicity for maximum effectiveness
* Blog about your app and get the attention of influential bloggers
* Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
* Use promotions and cross-marketing, just like professional marketers do
* Build an audience that will buy your next app, too!
About the Author
Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. Hughes is the author of 10 technology books and numerous trade press articles on technology and marketing topics.
He is the developer and lead instructor for Xcelme’s (www.xcelme.com) iPhone App Marketing, a course that has helped scores of developers learn how to market their iPhone/iPad apps the right way in a very competitive market.
Jeff is a frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, an iPhone development and news site. He has also consulted to a growing number of independent developers and small companies on how to launch and market their iPhone apps, offering marketing expertise and consulting services to help their apps gain maximum exposure. Hughes has a B.S. degree in marketing with a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.
